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Acervo · Esporte
Pressionada por torcida, Allianz já cogita o nome ‘Palestra’
A seguradora pagará 300 milhões de reais para batizar a arena por vinte anos
A seguradora alemã Allianz desembolsará 300 milhões de reais para colocar seu nome no reformado estádio do Palmeiras por vinte anos e, para firmar sua marca, optou por tirar qualquer nomenclatura relacionada ao antigo nome, o Palestra Itália. Mas a empresa se assustou com a repercussão negativa dos nomes propostos. Na semana seguinte ao anúncio, clientes enviaram e-mails à empresa avisando que romperiam seus vínculos com a Allianz em protesto contra as alternativas oferecidas para batizar a arena, com reinauguração marcada para 2014. Por causa disso, já estudam a possibilidade de mudar de ideia e dar voz à torcida.
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