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Ferrari é a marca mais poderosa do mundo – de novo
A montadora italiana levou a maior nota na pesquisa da Brand Finance
Por Da Redação1 min de leitura
A Ferrari foi escolhida pela segunda vez consecutiva a marca mais poderosa do mundo. Segundo pesquisa da Brand Finance, empresa britânica de avaliação de marcas, publicada nesta terça-feira, a montadora italiana – que também tem uma equipe na Fórmula 1 – atingiu a maior nota possível, que leva em consideração valores como nível de desejo, lealdade e confiança dos consumidores com a identidade visual, presença na internet e satisfação dos funcionários. A Ferrari ficou à frente de marcas como Apple (a mais valiosa do planeta), Hermés, Rolex, Coca-Cola, Google e a rival Red Bull.
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