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A dois anos do início, Rio-2016 já tem uma cara
Comitê Organizador dos Jogos exibe identidade visual dos Jogos
Por Luiz Felipe Castro2 min de leitura
A dois anos de sua cerimônia de abertura, a Olimpíada do Rio de Janeiro já tem uma cara. Nesta terça-feira, a diretora de Marca Rio-2016, Beth Lula, apresentou a identidade visual dos Jogos na sede do Comitê Olímpico Brasileiro. Depois dos logos, fontes, pictogramas e produtos licenciados, já revelados, foi exibido nesta manhã o “Look dos Jogos”, como é chamada a arte que guiará toda a comunicação visual dos Jogos.
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